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Archive for August, 2017

VisitNH.gov Honored as One of the World’s Top 25 Tourism Board Websites

Wednesday, August 9th, 2017

The New Hampshire Division of Travel and Tourism Development’s website, VisitNH.gov, is one of the top 25 tourism board websites in the world for 2017, according to Skift, the travel industry’s largest intelligence platform. The selection highlighted VisitNH.gov for its captivating photos and video, as well as its trip inspiration generator function.

“We are thrilled to be recognized by Skift for our innovative and engaging website that has become an essential tool for travelers visiting New Hampshire,” said Victoria Cimino, director of the New Hampshire Division of Travel and Tourism Development. “We understand competition for tourism dollars is at an all-time high and have responded by implementing the latest technology across the division’s marketing efforts, including VisitNH.gov. The website design, and particularly the trip inspiration generator, is a major component of DTTD’s long-term strategy for delivering personalized experiences for travelers.”

Skift highlighted DTTD’s “compelling video that plays when travelers first enter the site.” In addition, Skift points out the trip inspiration generator, in which travelers can “take a three-question survey that curates recommendations based on what kind of vacation they want to have.”

VisitNH.gov also features a rotating gallery of travelers’ Instagram photos, which “helps travelers imagine themselves visiting these places,” according to Skift.

DTTD worked with its marketing agency, GYK Antler, and interactive partner, SilverTech, to develop the engaging and interactive design and execution for the website. The most recent iteration of the site was unveiled in May 2017, highlighting DTTD’s summer marketing campaign featuring New Hampshire’s “limitless” summertime activities, destinations and events.

“We have been working with DTTD to develop and highlight the content that most resonates with the travelers we want to attract again and again,” said Travis York, president and CEO of GYK Antler. “When we have a phenomenal product to feature, as we do in the case of New Hampshire as a tourism destination, it makes it considerably easier for us to create compelling, impactful content that engages the user.”

In compiling the 2017 list, Skift prioritized “websites with the best user experience overall, especially on mobile; the most modern modular layout, seamless navigation and impactful visuals, and the most nuanced multi-format storytelling.”

“Our major emphasis was ensuring VisitNH.gov was easy to use, intuitive and engaging,” said Nick Soggu, president and CEO of SilverTech. “In implementing the trip inspiration generator function, we are creating an interactive experience that also allows us to build out personalized experiences for users.”

Commissioner Caswell Sworn in to Lead Department of Business and Economic Affairs

Tuesday, August 1st, 2017

Taylor Caswell becomes first commissioner of the Department of Business and Economic Affairs.

Taylor Caswell was sworn in by Gov. Chris Sununu as the first commissioner of the New Hampshire Department of Business and Economic Affairs on Tuesday afternoon.

The new department was created July 1 by an act of the state legislature. In his new role, Caswell will oversee the Divisions of Economic Development and Travel and Tourism Development.

“I look forward to continuing to strengthen New Hampshire’s economy as the first commissioner of the Department of Business and Economic Affairs,” Caswell said. “Through increased collaboration and finding new ways to enhance the state’s role as a partner, we will provide increased opportunities for existing and potential Granite State business owners, help create jobs for our citizens, and continue to grow as a destination for visitors from near and far.”

Caswell, a resident of Hollis and Littleton native, was most recently the executive director of the New Hampshire Community Development Finance Authority, where he served for three years. As commissioner of the BEA, he brings more than 20 years’ experience from the public and private sectors, including as the New England Regional Administrator for the U.S. Department of Housing and Urban Development, a small business owner, and more than a decade in Washington D.C.

The New Hampshire Department of Business and Economic Affairs was established to provide focused leadership on the mission of expanding the state’s economy. The Department’s two major missions include providing a broad, integrated and collaborative set of economic development and tourism industry supports for New Hampshire businesses, its communities, and the people who live in them.

Business Meeting: Visit with DR Dimes American Furniture of Northwood

Tuesday, August 1st, 2017

Mark Laliberte is one of five regional business resource specialists with the New Hampshire Division of Economic Development. He covers the Seacoast.

Mark Laliberte and Doug Dimes of D.R. Dimes American Furniture, Northwood

Reaching out to businesses in all corners of New Hampshire is what I do every day, but I am also here when businesses reach out to me with a question or about how to tap into our business resources.

That’s how I met up with Douglas P. Dimes, president and chief designer at D.R. Dimes American Furniture in Northwood. A few weeks ago, he had a question, I had the answer, and ended up having an opportunity to visit and take a tour of the plant.

He’s the second generation producing 18th century reproduction furniture, incorporating 21st century technology.

“We’ve really embraced CNC machining for the production of our products,” Dimes said. “It’s a passion of mine to make things leaner and more efficient.”

D.R. Dimes, Northwood

He showed NH Economy a process that increased precision to one-thousandth of an inch, while reducing production time dramatically.

D.R. Dimes American Furniture is noted for its Windsor chairs

“The customer cares about product, not process,” Dines said, adding that improving the quality of the product also includes a commitment to Lean manufacturing, which, he said, leads to more productivity on the shop floor.

Some well-known restoration projects are furnished by D.R. Dimes, including the Bridges House; the Edward M. Kennedy Institute, for which it created 100 desks, and Harkness tables for Philips Exeter Academy.

“When we see a furniture line or a product we want to build, we work extremely hard to get up-to-speed,” said Dimes. “I see it as a challenge; to quote Calvin Coolidge, ‘Persistence and determination alone are omnipotent.'”

 

Mark Laliberte
Business Retention
NH Division of Economic Development