In front of hundreds of people on the front lines of all the reasons people come here to visit the Granite State, they unveiled their new campaign.
Live Free and …
As Lori Harnois explains in the video, these three words invite visitors to fill in that last word. It’s indeed an invitation to be adventurous, follow a passion or just be. It invokes part of our state motto, a source of pride to us, and with this campaign, we invite our visitors to share all the things we love about New Hampshire.
Tourism is a $4 billion industry here — our second largest — and employs over 64,000 people. For every dollar spent to encourage visitors, more than $9 comes back. Beyond all the activities and the beauty, the intangible visitors find here – the sense of place and the spirit – that’s priceless.
Being that it’s Friday and it’s time to switch gears, finish this sentence: