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Five Pillars of Mobile Marketing

Last week, the New Hampshire Division of Economic Development was fortunate enough to host a great “Secrets of Mobile Marketing” seminar featuring Mike Dolpies of Cyberspace to Your Place. Right on the heels of that, we thought that the following blog post would be of great use to small business owners throughout the state. Thanks for sharing this great info Mike!

Five Pillars of Mobile Marketing

When it comes to Mobile Marketing for small business owners the easiest way to get started is to focus on a couple or all of these simple Mobile Marketing “Pillars.” I call them…

“The Five Pillars of Mobile Marketing”

Mike Dolpies of Cyberspace to Your Place

As you learn and apply mobile marketing you realize it’s a pretty simple and flexible marketing media. And these pillars are no different. So let’s explore…

Pillar 1) Mobile Websites:
The best practice is to have a real “Mobile Version” of your site that gets shown to mobile visitors. I  have tracked several opt-in leads to the “mobile version” of one of my websites. So have clients! The key with your mobile site is to keep in mind three important rules…

• Use a vertical navigation and be “one with the thumb.” Remember people will be moving around your site with their thumb and not a mouse.

• Have your click to call number really clear so a prospect can call you with the touch of a finger.

• Lead with your best three products/services/content. Ask yourself: “What is most relevant to the on the move visitor.?”

The fact is Mobile traffic is constantly increasing so a mobile site is not a luxury anymore – it’s a must.

Pillar 2) Mobile Lead/Landing pages:
Easiest way to put it…You’re doing an event or running a promotion. You want to give prospects a quick way to respond or register. You add a mobile landing page with lead capture to your campaign.  Mobile landing pages are a great compliment to any form of print marketing.

That leads me to pillar three…

Pillar 3) QR Codes:
“Those bar-code thingies” you’re now seeing everywhere. But the key is to link them to a mobile page. QR codes bring print marketing to life! More and more business owners are claiming to “know about” QR codes, but too many are still committing the number one QR code sin… Linking them to NON-Mobile pages/websites. If you’re going to use QR codes please use them properly.

Pillar 4: Text Message Marketing:
Think email marketing but shorter and less frequent.  If you hustle to slowly (or quickly) build a list of folks who have given you permission to send them text messages you’ll be way ahead of your competition. To get prospects to opt-in to your text marketing list you need to be sure you give them some “instant gratification” as an incentive.

Pillar 5: Mobile Pay Per Click
Do you use Google Adwords, Facebook Ads,  or Bing’s Pay Per Click program? No matter which one is your favorite –  Pay Per Click or Pay Per Impressions is a must if you’re going to exploit every angle in your internet marketing efforts.

So it only makes sense that Mobile Pay Per Click  is on the rise.  Mobile Pay Per Click  (MPPC from now on) is simply targeting only mobile devices for your key words and terms. If you log in to your Google Adwords account you can see the option to target smartphones and devices. You’ll also note in Google’s instructional video about MPPC they want you to send the searcher to your mobile website. Duh! The good news about MPPC right now is cost per clicks are still pretty low so you can really increase your ROI.

Pick one or all of these five pillars and make your marketing mobile. Don’t just read, implement!

Mike Dolpies (AKA: Mike D.) is Co-Owner of the Internet and Mobile Marketing company, http://www.cyberspacetoyourplace.com/ He’s also the co-creator of “Mobile Marketing CMS,” a Do it Yourself Mobile Website, Landing Page & QR Code Generator Software. For more Mobile Marketing tips visit: http://mobilemarketingtips.tv/

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