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State’s Business Recruitment Efforts Take to the Ice

Just as establishing a hockey rink in the middle of a baseball stadium is a tall order of business, the New Hampshire Division of Economic Development’s business recruitment team and Public Service of New Hampshire (PSNH) has set an equally ambitious goal – to capitalize on the buzz surrounding the 2010 Bridgestone NHL Winter Classic and attract new companies from throughout the country and beyond.

The Division of Economic Development and PSNH have announced that they’ve partnered to purchase a full page ad in the 2010 Bridgestone NHL Winter Classic book to be sold during the historic New Year’s Day game between the Boston Bruins and the Philadelphia Flyers at Fenway Park.

winter-classic“With over 34,000 fans expected at the game as well as many others who will purchase the program as a souvenir, we thought that this is a unique way to spread the word about New Hampshire’s low tax, business friendly atmosphere and incredible quality of life,” said New Hampshire Division of Economic Development Communications & Legislative Director Steve Boucher. “States are consistently looking for new ways to reach out to companies in expansion or relocation mode, and the Granite State continues to use creativity to attract the attention of CEOs, site selectors and other decision makers.”

Last week, the Division of Economic Development, PSNH, WTPL and Northeast Delta Dental joined together to celebrate the State’s Winter Classic business recruitment efforts with “Boston Bruins Alumni Day in NH.” A special event at the Red Blazer featured appearances by Boston Bruins legends Rick Middleton, Terry O’Reilly and Brad Park as well as Bruins mascot Blades and the Bruins Ice Girls. Middleton, a New Hampshire resident, served as the special ambassador for the day’s happenings.

“Public Service of New Hampshire is always supportive of any efforts to bring innovative new companies to our state, and this outreach initiative utilizing the Winter Classic as a backdrop is certainly attracting attention,” said PSNH Economic and Community Development Manager Pat McDermott. “In order to stand out from competing New England states, we need to consistently be thinking beyond the conventional to ensure that New Hampshire is an expanding company’s first choice.”

The New Hampshire Division of Economic Development assists both in-state companies and out of state companies considering doing business in New Hampshire. For more information, visit www.nheconomy.com or call (800) 417-4110.

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