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Posts Tagged ‘Live Free’

Summer Comes Knocking on New Hampshire’s Door This Weekend; Great Economy, Low Gas Prices Favorable Factors For Growth

Thursday, May 26th, 2016
LorentzCiminoCail

Carmen Lorentz, left, Vicki Cimino, Ken Cail before this week’s New Hampshire Business Matters on WTPL-FM, where Cimino talked about this summer’s visitor forecast. Listen here.

Memorial Day holiday weekend, the unofficial kick-off to summer, is predicted to begin a record setting summer tourism season in New Hampshire. More than 600,000 people are expected to visit the state this weekend, spending approximately $95 million, 5 percent above last year.

The growth is forecast to continue through the summer, with the number of travelers expected to reach 16.5 million, a 6 percent increase from 2015.  They are expected to spend an estimated $2.16 billion, 4 percent more than last summer.  According to the Institute for New Hampshire Studies, a favorable regional economy and lower gas prices are two factors helping fuel the anticipated increases.

Visitors to New Hampshire this summer will come from New England and the mid-Atlantic states.  The central and eastern regions of Canada remain important secondary markets for New Hampshire.  The months of June, July and August are the busiest of any three-month travel season in New Hampshire.

The New Hampshire Division of Travel and Tourism Development last week kicked off the state’s summer promotion campaign, which inspires visitors to Live Free while seeking new adventures, such as surfing, ATVing, mountain biking, kayaking and whitewater rafting. The campaign is aimed at travelers in Boston, New York, Quebec and Ontario and includes a mix of new television commercials, and transit, digital and print advertising. View the commercials on VisitNH’s YouTube channel.

 

Live Free

Friday, April 13th, 2012

Our friends down the hall at the Division of Travel and Tourism had good reason to celebrate yesterday at the 36th annual Governor’s Conference on Tourism.

In front of hundreds of people on the front lines of all the reasons people come here to visit the Granite State, they unveiled their new campaign.

Live Free and …

As Lori Harnois explains in the video, these three words invite visitors to fill in that last word. It’s indeed an invitation to be adventurous, follow a passion or just be. It invokes part of our state motto,  a source of pride to us, and with this campaign, we invite our visitors to share all the things we love about New Hampshire.

Tourism is a $4 billion industry here — our second largest — and employs over 64,000 people. For every dollar spent to encourage visitors, more than $9 comes back. Beyond all the activities and the beauty, the intangible visitors find here – the sense of place and the spirit – that’s priceless.

Being that it’s Friday and it’s time to switch gears, finish this sentence:

Live Free and …