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Posts Tagged ‘Square Spot Design’

No Bull Business Blog Named Best of Class in Northeast

Thursday, October 21st, 2010

When all was said and done, the business and economic development community decided that a “bull free” news diet was in order. The New Hampshire Division of Economic Development’s “No Bull Business Blog” has been named “Best of Class” in the “News Communications” category of the Northeastern Economic Developers Association’s (NEDA) 2010 Literature and Promotions Competition.

brc_nhbr_nobull1The Division of Economic Development’s communications efforts were recognized at NEDA’s recent 54th Annual Conference at the Renaissance Providence in Rhode Island with three awards in total, an “excellent” rating in the “Single Print Ad” category as well as a “best of class” rating in both the “News Communications” and “Print Ad Campaign” categories. The print ad campaign was designed by Square Spot Design of Manchester, New Hampshire.

“This is great news for the New Hampshire business community,” said New Hampshire Division of Economic Development Communications & Legislative Director Steve Boucher. “We’ve learned that businesses want a departure from acronyms and jargon and favor having their news presented to them in an entertaining way. By standing out, we’re delivering the message that New Hampshire welcomes innovation and celebrates creativity.”

The Northeastern Economic Developers Association (NEDA) was formed in 1956 to promote economic and industrial development in the Northeastern region of the United States. The association encourages an informal exchange of ideas and serves as a medium by which its members can benefit from the experiences of other professionals.


Wednesday, September 23rd, 2009

We here at the No Bull Business Blog are dedicated to ridding the world of needless business jargon and acronyms. We believe that simplicity is best and that the business community wants clear and concise messages about the programs and services they require to succeed.

dodgeball-3With that goal as a backdrop, we are happy to unveil the newest addition to No Bull TV, a short video that combines dodgeball with business doublespeak. For those of you who’ve forgotten, No Bull TV is the New Hampshire Division of Economic Development’s  new YouTube channel that is geared toward providing a video component to our communications efforts – right now, the channel is being used to draw attention to this blog and our social media efforts. As we speak, we are sifting through footage culled from the No Bull Motorcycle Run, Greenerpalooza and Social Media Night at the Manchester Wolves and plan to upload those videos soon. We will also be featuring some of our upcoming events, our Open Invitation initiative and our Innovation Rocks winners.

dodgeball-2In terms of the dodgeball shoot (http://www.youtube.com/user/nobulltv) , special thanks to the very creative John Herman and his film crew and actors, to our own awesome ad team at Square Spot Design and especially to Allen and Lani Voivod, our social media gurus at Epiphanies, Inc. for having a huge red ball launched at them countless times over a one hour period.

Stay tuned for more No Bull TV and until then, avoid all unnecessary business mumbo jumbo or be prepared to duck!

– Steve Boucher, Communications & Legislative Director

No Bull TV Launches – Ole!!

Wednesday, September 9th, 2009

At this stage of my professional career, vanity is out the window. It’s all about creating the type of stir that will drive results in a creative, non-traditional fashion.

That’s why on one warm August afternoon, I found myself in the middle of a field at Miles Smith Farm (www.milessmithfarm.com)  in Loudon wearing a matador outfit (complete with Jerry Seinfeld “puffy shirt”) and waving a red cape in front of 1,500 pound Scottish Highlander cattle.

Square Spot Design Creative Director Lisa Williams and "El Matador" Steve Boucher

Square Spot Design Creative Director Lisa Williams and "El Matador" Steve Boucher

The reason I was partaking in this activity was relatively simple – the NH Division of Economic Development needed to kick off its “No Bull TV” YouTube campaign in high energy, full speed ahead fashion. What better way to tell the New Hampshire business community about our desire to provide them with the best possible information (minus the bull) than by driving all of the “bull” out of the state?

Considering the fact that there appear to be few or no live, breathing bulls in the state and the mechanical variety seem to be in short supply, the Scottish Highland Cattle at Miles Smith Farm were a more than suitable substitute. With the tremendous assistance of Farm Co-Owner Carole Soule, we were able to craft a fun YouTube spot with the great setting of a farm that has been in operation since the 1850’s. Miles Smith Farm is a historic jewel in our state with 36 acres and a tremendous view that allows its owners to view the July 4th fireworks from five neighboring towns.

Our message of the YouTube campaign is simple – we’re listening to you. In every interaction with business leaders and private sector partners, we’ve heard the same refrain, Give us something different….present information to us in a way that no one else is so that we can stand up and take notice.

NH Division of Economic Development Communications & Legislative Director Steve Boucher and Miles Smith Farm Co-Owner Carol Soule (sporting the "No Bull Business Blog" baseball cap)

NH Division of Economic Development Communications & Legislative Director Steve Boucher and Miles Smith Farm Co-Owner Carol Soule (sporting the "No Bull Business Blog" baseball cap)

The job of a State Communications Director is to inform, entertain and interpret and somewhere down the line, the whole notion of entertaining and challenging our audience got lost. Let’s face it – there are millions of communications vehicles available to business owners so it is not only our mission but our mandate to reach out to our audience in ways that make them want to come back to us again.

So if our “No Bull TV” spots lead folks to the door, here’s what they’ll find on this blog – information about new grant opportunities, news about training sessions and economic development tools that save businesses time and money and invitations to events that increase the knowledge base of CEOs and line workers alike.

With that in mind, please take a moment to view our two new “No Bull TV” spots on our Youtube channel at http://www.youtube.com/user/nobulltv. Make this channel a regular stop while you surf the Web or really go out on a limb and become a subscriber. In the days and months ahead, we’ll be featuring some “Innovation Rocks!” winners, shining a spotlight on some emerging business leaders and hyping some pretty awesome events.

Much thanks to Carole Soule at Miles Smith Farm for her assistance in bringing a neat idea to fruition, to Jud Bartlett and Lisa Williams at Square Spot Design for their logistical and creative assistance, to Allen Voivod at Epiphanies, Inc. for expertly setting up our YouTube channel and to John Herman whose excellent artistic direction and filming made for a great shoot. And oh, by the way, John is the guy you see in the second spot getting the rough treatment after “speaking in bull.”

Welcome to the debut of “No Bull TV” and please be sure to tell your friends about it!

– Steve Boucher, Communications & Legislative Director