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Posts Tagged ‘visitnh.gov’

Record Spending, Visitation on the New Hampshire Fall Foliage Forecast

Tuesday, September 25th, 2018

Connect with New Hampshire tourism on Facebook, Twitter, Instagram, Pinterest and YouTube, and follow the #livefreeNH tag.

On the heels of a robust summer travel season, the Granite State is readying for what New Hampshire tourism officials expect to be a record-breaking fall season. The New Hampshire Division of Travel and Tourism Development projects 3 million out-of-state, overnight visitors will spend $1.4 billion in New Hampshire this fall, marking a 4.5 percent increase for visitors and a 5 percent increase for spending.

“As the second-largest travel season in New Hampshire, representing about 25-percent of New Hampshire’s total annual visitation, the fall season plays a critical economic role in driving spending that supports a variety of businesses statewide,” said Taylor Caswell, commissioner of the New Hampshire Department of Business and Economic Affairs. “New Hampshire’s 4 percent increase in market share in Boston, and a 17 percent increase in the New York designated market area, reinforces the Granite State’s appeal as a travel destination.”

Commissioner Taylor Caswell, left; Commissioner Shawn Jasper, Department of Agriculture

DTTD has launched a new blog on visitnh.gov featuring custom content three times a week that highlights things to see and do and the interesting people that call the state home. Examples include the beauty of the Swift River, fall-themed family activities and a 10-stop, two-day road trip.

During the event at Brookdale Fruit Farm, DTTD unveiled its fall marketing campaign, which features fall activities, including hiking, foliage viewing, agritourism, dining, and shopping. This fall, DTTD aims to support and drive visitation though targeted digital and social media channels, as well as traditional channels, aimed at audiences throughout New England and New York, and markets in Toronto and Montreal.

“The division is tireless in its efforts to reinforce that the Granite State is the Northeast’s premier travel destination,” said Victoria Cimino, director of the New Hampshire Division of Travel and Tourism Development. “The new blog on visitnh.gov is a perfect example of that continuous evolution, offering fresh, new content from authentic, New Hampshire insiders.”

Scenic drives and outdoor recreation are among the most popular activities during the fall season, while visiting attractions, college homecomings, fairs and festivals, shopping, and visits to friends and relatives remain favorite fall activities. The Granite State’s fall season draws the largest percentage of visitors from outside New England.

New Hampshire offers an array of fall activities, events and destinations, including scenic foliage drives, apple picking, Deerfield Fair, Sandwich Fair, Apple Harvest Day, Riverfire, unique ways to experience New Hampshire’s foliage, New Hampshire Film Festival.

 

 

 

 

VisitNH.gov Honored as One of the World’s Top 25 Tourism Board Websites

Wednesday, August 9th, 2017

The New Hampshire Division of Travel and Tourism Development’s website, VisitNH.gov, is one of the top 25 tourism board websites in the world for 2017, according to Skift, the travel industry’s largest intelligence platform. The selection highlighted VisitNH.gov for its captivating photos and video, as well as its trip inspiration generator function.

“We are thrilled to be recognized by Skift for our innovative and engaging website that has become an essential tool for travelers visiting New Hampshire,” said Victoria Cimino, director of the New Hampshire Division of Travel and Tourism Development. “We understand competition for tourism dollars is at an all-time high and have responded by implementing the latest technology across the division’s marketing efforts, including VisitNH.gov. The website design, and particularly the trip inspiration generator, is a major component of DTTD’s long-term strategy for delivering personalized experiences for travelers.”

Skift highlighted DTTD’s “compelling video that plays when travelers first enter the site.” In addition, Skift points out the trip inspiration generator, in which travelers can “take a three-question survey that curates recommendations based on what kind of vacation they want to have.”

VisitNH.gov also features a rotating gallery of travelers’ Instagram photos, which “helps travelers imagine themselves visiting these places,” according to Skift.

DTTD worked with its marketing agency, GYK Antler, and interactive partner, SilverTech, to develop the engaging and interactive design and execution for the website. The most recent iteration of the site was unveiled in May 2017, highlighting DTTD’s summer marketing campaign featuring New Hampshire’s “limitless” summertime activities, destinations and events.

“We have been working with DTTD to develop and highlight the content that most resonates with the travelers we want to attract again and again,” said Travis York, president and CEO of GYK Antler. “When we have a phenomenal product to feature, as we do in the case of New Hampshire as a tourism destination, it makes it considerably easier for us to create compelling, impactful content that engages the user.”

In compiling the 2017 list, Skift prioritized “websites with the best user experience overall, especially on mobile; the most modern modular layout, seamless navigation and impactful visuals, and the most nuanced multi-format storytelling.”

“Our major emphasis was ensuring VisitNH.gov was easy to use, intuitive and engaging,” said Nick Soggu, president and CEO of SilverTech. “In implementing the trip inspiration generator function, we are creating an interactive experience that also allows us to build out personalized experiences for users.”

Here They Come! Record Number Expected in New Hampshire for the 4th of July Holiday Weekend

Friday, July 1st, 2016

Happy July 4th from your friends at NHEconomy.com

Fueled by favorable gas prices and weather forecasts, about 950,000 people are expected to visit New Hampshire over the Fourth of July weekend, spending about $145 million; last year, about 900,000 were in the state to celebrate Independence Day.

The July 4th holiday, which officially kicks off the summer season, is the busiest travel period in New Hampshire, with most coming from around New England and the mid-Atlantic states. Lodging facilities and campgrounds will likely see a sizable increase in occupancy rates over last year.

Outdoor recreation, visiting attractions, patriotic events and visiting friends and relatives are popular activities during the Fourth of July Holiday period.

VisitNH.gov, the website of our sister agency, the Division of Travel and Tourism Development, is a great resource for finding events and adventures in New Hampshire. Stay connected with New Hampshire tourism on Facebook, Twitter, Instagram, Pinterest and YouTube and follow the #livefreenh to see what others are doing this summer in New Hampshire.

Summer of 2015: 15.9 Million Visitors Expected to Spend $2 Billion in New Hampshire

Monday, June 22nd, 2015
BathBridge

Bath Covered Bridge

New Hampshire’s summer season is expected to set records, as state tourism officials anticipate an increase in visitors and visitor spending.

According to the Institute for New Hampshire Studies report, more than 15.9 million people will visit from out-of-state during the summer season, 3 percent more than last summer, who may spend about $2.07 billion, up 3 percent from a year ago.

June, July and August see the largest number of people visiting the state of any three-month travel season, accounting for more than 40 percent of all visitors and visitor spending on an annual basis.

Most visitors to New Hampshire this summer will be from New England, the Middle Atlantic States, and eastern Canada. The number of people visiting from Europe is expected to increase by about 3 percent over summer 2014, with United Kingdom, French and German travel to New Hampshire expected to improve.

VisitNH.gov has a new look for summer. The Vacation Inspiration website has tips and suggestions on how to get the most out of summer. Some of the highlights include unique garden tours, unexpected concert venues, kid-friendly hikes, top amusements and natural attractions and much more. Stay connected with New Hampshire tourism on Facebook, Twitter, Instagram, Pinterest and YouTube and be sure to follow the #livefreenh hashtag to see what other people are saying about summer in New Hampshire.