NH Division of Economic Development
YouTube Facebook Twitter Twitter
Why New Hampshire Move Start Grow About Us

Posts Tagged ‘visitor spending’

New Hampshire Fall Foliage Season Projection: More Visitors, More Spending

Thursday, September 28th, 2017

Pasture in Easton.

Nearly 10 million people are expected visit New Hampshire to see the fall colors over the next several weeks and will spend over $1 billion, reflecting an increase over last year’s foliage season.

Tourism is New Hampshire’s second largest industry and the foliage season draws people from around the world. This year, visitation, at 9.75 million people, will be 4 percent over last year and spending, at $1.5 billion, is a 5 percent increase from 2016, according to the Division of Travel and Tourism Development.

DTTD anticipates robust travel over the Columbus Day holiday, the state’s third busiest travel weekend, representing nearly 10 percent of all fall season visitations. Over that holiday weekend, about 710,000 visitors will spend more than $100 million – marking 5 percent increases in both visitation and spending compared to Columbus Day 2016.

Stay connected with New Hampshire tourism on Facebook, Twitter, Instagram, Pinterest and YouTube, and follow the #livefreeNH tag to see what people are saying about New Hampshire. 

“The continued growth in visitation and spending underscores tourism is a critical driver of New Hampshire’s economic infrastructure,” said Taylor Caswell, commissioner of the New Hampshire Department of Business and Economic Affairs. “The fall tourism season, particularly viewing foliage and enjoying varied outdoor recreation, is a major contributor to New Hampshire’s tourism businesses and attractions.”

During foliage season, the largest percentage of visitors comes here from outside New England. Research partners point to a number of positive indicators, including consumer spending, consumer confidence, employment growth, wage growth, and travel expenditures, as supporting a strong fall season. Reasonable gas prices and somewhat lower domestic airline ticket prices will also bolster visitation and spending.

DTTD’s blog/video series Live Free with Kris continues through the foliage season highlighting New Hampshire’s hidden gems.

Winter Forecast Calls for More Visitors, More Spending

Tuesday, November 15th, 2016

Visitors, spending projected to be up this winter

The New Hampshire winter forecast calls more visitors and more spending, according to the New Hampshire Division of Travel and Tourism Development.

During the months of December, January and February, DTTD projects 8.2 million people, 6 percent more than last year, will spend $1.2 billion, up 5 percent from last winter.

The announcement was made last weekend at the Boston.com Ski and Snowboard Expo, where visitors noticed New Hampshire’s expanded presence differentiating the state’s ski and snowboarding experiences from regional and global competitors.

To drive continued visitation with key target audiences throughout the winter season, DTTD is highlighting the activities and backdrops available throughout New Hampshire, on the slopes and off, through a variety of media and with an emphasis on digital media.

“With so much to do in such close proximity, New Hampshire is the center of winter outdoor recreation in the Northeast,” said Victoria Cimino, director of DTTD. “With positive economic factors in place, coupled with the division’s strategic and innovative marketing initiatives, we fully expect New Hampshire’s travel-related businesses and attractions to experience a strong winter season.”

For more information about winter activities in New Hampshire, click over to www.VisitNH.gov