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Posts Tagged ‘winter forecast’

Winter Forecast Calls for More Visitors, More Spending

Tuesday, November 15th, 2016
skiers

Visitors, spending projected to be up this winter

The New Hampshire winter forecast calls more visitors and more spending, according to the New Hampshire Division of Travel and Tourism Development.

During the months of December, January and February, DTTD projects 8.2 million people, 6 percent more than last year, will spend $1.2 billion, up 5 percent from last winter.

The announcement was made last weekend at the Boston.com Ski and Snowboard Expo, where visitors noticed New Hampshire’s expanded presence differentiating the state’s ski and snowboarding experiences from regional and global competitors.

To drive continued visitation with key target audiences throughout the winter season, DTTD is highlighting the activities and backdrops available throughout New Hampshire, on the slopes and off, through a variety of media and with an emphasis on digital media.

“With so much to do in such close proximity, New Hampshire is the center of winter outdoor recreation in the Northeast,” said Victoria Cimino, director of DTTD. “With positive economic factors in place, coupled with the division’s strategic and innovative marketing initiatives, we fully expect New Hampshire’s travel-related businesses and attractions to experience a strong winter season.”

For more information about winter activities in New Hampshire, click over to www.VisitNH.gov

Putting the Win in Winter: More Visitors, More Spending, More Places for Rest Stops

Friday, December 18th, 2015
Winter-002

Make Tracks in NH this winter!

More than 7.5 million people are expected to visit New Hampshire this winter season, a 5 percent increase from last year and they are predicted to spend over $1 billion, 7 percent more than last year.

The winter outlook and a preview of the Department of Resources and Economic Development’s winter marketing campaign were unveiled Dec. 17 at the Littleton Welcome and Information Center.

DRED, in collaboration with the New Hampshire Department of Transportation, joined with state and local officials and members of the state’s tourism industry to kick off winter operations at the state’s three seasonal centers in Colebrook, Lebanon, and Littleton, which are reopening for the season as part of a pilot project.

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Commissioner Jeffrey Rose

“The winter season is a significant contributor to the overall health of the state’s travel sector, producing more than $1 billion in visitor spending,” said DRED Commissioner Jeff Rose. “The three seasonal welcome and information centers provide New Hampshire with significant marketing potential for visitors coming to the state.”

“DOT and DRED have worked collaboratively on the management of the state’s Welcome and Information Centers, providing important services to the motoring public,” said DOT Commissioner Victoria Sheehan. “The seasonal facilities that are reopening today, along Interstate 93, 89 and along US Route 3, are all major entry points in the northern and western parts of New Hampshire.”

During the event, the state previewed its winter marketing campaign, which encourages visitors to Make Tracks in New Hampshire this winter.

“The ‘Make Tracks’ campaign is a refreshed, integrated approach that leverages the popularity of skiing, while encouraging visitors to explore more of what makes New Hampshire the best destination in New England when the mercury drops,” said Division of Travel and Tourism Director Victoria Cimino. “It’s rooted in the ability to experience the season on your own terms, knowing that whatever path you take, it’s going to lead to fun and adventure.”

For winter vacation ideas, make tracks to visitnh.gov.