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Exploring the NH Business Advantage

What goes into attracting a business to the Granite State? What are the state’s unique selling points? How does a business recruiter determine which community is the right fit for a prospect?

Michael Bergeron, left, business development manager with the state business resource center talks with Nora Systems Vice President Phil Macy during a tour of the new business in Salem Monday, August 15, 2011. Nashua Telegraph staff photo by Bob Hammerstrom.

In many ways, getting a company interested in expanding or relocating to New Hampshire is like a courtship. Make no mistake – it’s not speed dating. It’s a long process that begins with the initial inquiry or outreach followed by countless meetings, emails, phone calls and detailed analyses. Sometimes the recruiter is dealing strictly with a site selector and never actually even knows who the client is until the deal progresses to the serious stage. Other times, there is an immense amount of hand holding and introductions to partnering state agencies, town officials and real estate brokers.

The Nashua Telegraph has developed a six-part series examining various aspects of the “New Hampshire Advantage” and whether the Granite State has been able to maintain its competitiveness in these areas. Yesterday’s installment centered around New Hampshire Division of Economic Development Business Development Manager Michael Bergeron and the Division’s efforts to make the state an attractive business destination for businesses locally, regionally and globally.

The story is truly a fascinating look at business recruitment – be sure to check it out at: http://www.nashuatelegraph.com/news/939930-227/officials-try-to-make-state-attractive-as.html#

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