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Tender Corp. and Division of Economic Development Partner on Online Photo Contest

Thursday, April 28th, 2011

Tender Corp., a leading developer of skincare and first aid products designed for active lifestyles, today announced the official launch of the second annual ‘Ditch the DEET’ online photo contest.

natrapelFollowing the success of the inaugural 2010 contest, which drew broad participation from outdoor enthusiasts across the country, Tender has assembled an even more ambitious and generous program for 2011, which includes the chance to win the top prize of a free vacation in New Hampshire’s White Mountains Region.

To enter the ‘Ditch the DEET’ contest*, consumers need to upload a photo that captures their favorite bug-free moment in the outdoors to http://www.ditchthedeet.com. On the same site, people will be encouraged to vote on which photos they like the most. The winners will be decided by the photos that receive the most positive votes.

“Our original goals for the contest were and remain two-fold — to motivate people to get active in the outdoors this spring and summer and to raise awareness on the benefits of using an effective DEET-free insect repellent, like Natrapel 8 hour,” said Tender Brand Manager Dave Anderson.

He continued, “The consumer reception to the 2010 ‘Ditch the DEET’ contest was overwhelming and we anticipate an even greater response this year, given the stature of the new partners and additional prizes we’ve added.”

The grand prize for the contest will award free lodging for five nights for four in New Hampshire’s picturesque White Mountains region, one of the country’s premiere vacation spots, which Tender is offering through its special partnership with the White Mountains Attractions Association. There are also 50 secondary prizes (double the number from last year) up for grabs, including essential outdoor gear items from partners Eastern Mountain Sports® and Tender’s sister company Adventure® Medical Kits, as well as free passes to various White Mountains-area attractions.

For the 2011 edition of the contest, Tender has enlisted two new major partners — the New Hampshire Division of Economic Development and the Manchester-Boston Regional Airport –- to help promote the contest through their network channels.

“The New Hampshire Division of Economic Development is extremely excited to be part of the ‘Ditch the DEET’ contest,” said New Hampshire Division of Economic Development Interim Director Roy Duddy. “We fully support the initiative’s goal of encouraging families to get active in the outdoors and recognize how important it is to support great local businesses like Tender Corp. that are innovating and growing in the Granite State.”

Containing 20% of the CDC-recommended active ingredient Picaridin, Natrapel® 8 hour offers outdoor enthusiasts eight hours of protection from mosquitoes, black flies, ticks and other biting and stinging insects. While it provides protection that’s every bit as effective as DEET, unlike DEET, Natrapel® 8 hour’s formula is gear safe, non-greasy and mildly scented, making it a much desired alternative to insect repellents currently available. Natrapel® 8 hour is currently sold through Eastern Mountain Sports®, Rite Aid, and The Sports Authority®, among other leading outdoor, sporting goods and drug retailers.

Tender Corp. will announce the winners to the ‘Ditch the DEET’ contest when the promotion concludes on August 24th. Full contest details can be obtained from http://www.ditchthedeet.com.

*Contest is available to U.S. residents only.