New Hampshire’s fall colors will attract 9.5 million visitors this year, who will spend $1.4 billion.

With its renowned foliage and outdoor recreation options, New Hampshire tourism officials predict a record-breaking fall season, expecting a 5 percent increase in visitors and a 6 percent increase in spending over last year.

Plan your fall foliage adventures at VisitNH.gov

Given a stronger economy and overall increased spending trends, coupled with the Division of Travel and Tourism Development’s strategic and innovative marketing initiatives, New Hampshire is projected to receive 9.5 million visitors and realize $1.42 billion in direct spending this fall.

Officials expect travelers from key New England and Middle Atlantic markets, as well as overnight visits from more distant states such as Florida, California, and Texas, to increase.

“Last year, New Hampshire saw more than 39 million visitors, which marks a 5 percent increase over the previous year and those visitors spent $5.5 billion, a 7 percent increase over the previous year,” said Jeffrey Rose, commissioner of the NH Department of Resources and Economic Development. “The fall season is a significant contributor to New Hampshire’s tourism economy.”

“Ongoing research continues to indicate travelers are visiting New Hampshire due to the abundance of activities within accessible proximity,” said Victoria Cimino, DTTD director. “Utilizing a data-driven approach, the division is making strategic decisions in its efforts to position New Hampshire as the premier tourist destination in the northeast. Fall is an exciting and beautiful time in the Granite State. New Hampshire offers the perfect backdrop for living out the adventures of the season.”

To drive continued visitation with key target audiences, DTTD has launched an advertising effort to highlight the vast array of activities and backdrops available throughout New Hampshire.