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Posts Tagged ‘winter forecast’

NH Tourism Officials Expect Travelers to Make More Than 1 Million Visits this Winter

Thursday, December 19th, 2019

The New Hampshire Division of Travel and Tourism Development forecasts travelers will make more than 1 million visits to the state this winter and will spend more than $1 billion.  

“New Hampshire is the premier travel destination in the northeast throughout the year, but nothing compares to winter in the Granite State,” said Commissioner Taylor Caswell of the Department of Business and Economic Affairs. “During the winter season, visitors can experience world class skiing and riding, unique culinary experiences, tax-free shopping, and the beautiful scenery New Hampshire is known for.”

DTTD will launch its winter advertising campaign in early January, which targets the New England markets of Boston, Hartford, Portland and Providence, as well as New York, Toronto and Montreal.

To generate excitement for the skiing and snowboarding opportunities in New Hampshire, DTTD will display Powder Alert messages on social media and on digital billboards in key markets during snowstorms. DTTD will focus on skiing and snowboarding, family fun and snowmobiling as core winter activities, while also showcasing après ski activities and off-slope activities, such as snowshoeing, dining and shopping.

Explore www.visitnh.gov for New Hampshire winter inspiration, including:

Stay connected with New Hampshire tourism on Facebook, Twitter, Instagram, Pinterest and YouTube; follow the #LiveFreeNH tag to see what other people are saying about winter in New Hampshire.

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Winter Forecast Calls for More Visitors, More Spending

Tuesday, November 15th, 2016

skiers

Visitors, spending projected to be up this winter

The New Hampshire winter forecast calls more visitors and more spending, according to the New Hampshire Division of Travel and Tourism Development.

During the months of December, January and February, DTTD projects 8.2 million people, 6 percent more than last year, will spend $1.2 billion, up 5 percent from last winter.

The announcement was made last weekend at the Boston.com Ski and Snowboard Expo, where visitors noticed New Hampshire’s expanded presence differentiating the state’s ski and snowboarding experiences from regional and global competitors.

To drive continued visitation with key target audiences throughout the winter season, DTTD is highlighting the activities and backdrops available throughout New Hampshire, on the slopes and off, through a variety of media and with an emphasis on digital media.

“With so much to do in such close proximity, New Hampshire is the center of winter outdoor recreation in the Northeast,” said Victoria Cimino, director of DTTD. “With positive economic factors in place, coupled with the division’s strategic and innovative marketing initiatives, we fully expect New Hampshire’s travel-related businesses and attractions to experience a strong winter season.”

For more information about winter activities in New Hampshire, click over to www.VisitNH.gov

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Putting the Win in Winter: More Visitors, More Spending, More Places for Rest Stops

Friday, December 18th, 2015

Winter-002

Make Tracks in NH this winter!

More than 7.5 million people are expected to visit New Hampshire this winter season, a 5 percent increase from last year and they are predicted to spend over $1 billion, 7 percent more than last year.

The winter outlook and a preview of the Department of Resources and Economic Development’s winter marketing campaign were unveiled Dec. 17 at the Littleton Welcome and Information Center.

DRED, in collaboration with the New Hampshire Department of Transportation, joined with state and local officials and members of the state’s tourism industry to kick off winter operations at the state’s three seasonal centers in Colebrook, Lebanon, and Littleton, which are reopening for the season as part of a pilot project.

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Commissioner Jeffrey Rose

“The winter season is a significant contributor to the overall health of the state’s travel sector, producing more than $1 billion in visitor spending,” said DRED Commissioner Jeff Rose. “The three seasonal welcome and information centers provide New Hampshire with significant marketing potential for visitors coming to the state.”

“DOT and DRED have worked collaboratively on the management of the state’s Welcome and Information Centers, providing important services to the motoring public,” said DOT Commissioner Victoria Sheehan. “The seasonal facilities that are reopening today, along Interstate 93, 89 and along US Route 3, are all major entry points in the northern and western parts of New Hampshire.”

During the event, the state previewed its winter marketing campaign, which encourages visitors to Make Tracks in New Hampshire this winter.

“The ‘Make Tracks’ campaign is a refreshed, integrated approach that leverages the popularity of skiing, while encouraging visitors to explore more of what makes New Hampshire the best destination in New England when the mercury drops,” said Division of Travel and Tourism Director Victoria Cimino. “It’s rooted in the ability to experience the season on your own terms, knowing that whatever path you take, it’s going to lead to fun and adventure.”

For winter vacation ideas, make tracks to visitnh.gov.

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