NH Division of Economic Development
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Why New Hampshire Move Start Grow About Us

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Veni. Vidi. Visa.


They came.

They saw.

They shopped.

And so it was this morning at the Merrimack Premium Outlets, with the ribbon cutting and opening of 80 outlet stores.

It was a very festive time and the early bird shoppers were enthusiastic in both their appointed rounds and in their praise for the project, which brings to New Hampshire some high end fashion not available anywhere else. While there were deals to be had for the big event, it was good to see people pulling out their wallets and feeling confident enough to make a few purchases, like the three women from Derry who found the bargains they were looking for early in their shopping excursion.

More than that, it was good to see hundreds of people on retail’s front lines. We saw college students, moms, grandparents and others eagerly waiting to greet the first customers and being at work. We eavesdropped on a pep talk over at the Nike store and then the employees, dressed in orange and black, walked around the shops, clapping. And laughing.

Congratulations to Merrimack for being the site of this new outlet center, which is projected to attract more than 5 million visitors per year and employ more than 1,000. It will be a place close to home to find a special dress (or shoes), to window shop, or just be three gals from Derry or any other town, getting together, laughing, talking and having fun.

Shop on.


Lorna Colquhoun

Communications Director

NH Division of Economic Development

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