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Record Spending, Visitation on the New Hampshire Fall Foliage Forecast

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On the heels of a robust summer travel season, the Granite State is readying for what New Hampshire tourism officials expect to be a record-breaking fall season. The New Hampshire Division of Travel and Tourism Development projects 3 million out-of-state, overnight visitors will spend $1.4 billion in New Hampshire this fall, marking a 4.5 percent increase for visitors and a 5 percent increase for spending.

“As the second-largest travel season in New Hampshire, representing about 25-percent of New Hampshire’s total annual visitation, the fall season plays a critical economic role in driving spending that supports a variety of businesses statewide,” said Taylor Caswell, commissioner of the New Hampshire Department of Business and Economic Affairs. “New Hampshire’s 4 percent increase in market share in Boston, and a 17 percent increase in the New York designated market area, reinforces the Granite State’s appeal as a travel destination.”

Commissioner Taylor Caswell, left; Commissioner Shawn Jasper, Department of Agriculture

DTTD has launched a new blog on visitnh.gov featuring custom content three times a week that highlights things to see and do and the interesting people that call the state home. Examples include the beauty of the Swift River, fall-themed family activities and a 10-stop, two-day road trip.

During the event at Brookdale Fruit Farm, DTTD unveiled its fall marketing campaign, which features fall activities, including hiking, foliage viewing, agritourism, dining, and shopping. This fall, DTTD aims to support and drive visitation though targeted digital and social media channels, as well as traditional channels, aimed at audiences throughout New England and New York, and markets in Toronto and Montreal.

“The division is tireless in its efforts to reinforce that the Granite State is the Northeast’s premier travel destination,” said Victoria Cimino, director of the New Hampshire Division of Travel and Tourism Development. “The new blog on visitnh.gov is a perfect example of that continuous evolution, offering fresh, new content from authentic, New Hampshire insiders.”

Scenic drives and outdoor recreation are among the most popular activities during the fall season, while visiting attractions, college homecomings, fairs and festivals, shopping, and visits to friends and relatives remain favorite fall activities. The Granite State’s fall season draws the largest percentage of visitors from outside New England.

New Hampshire offers an array of fall activities, events and destinations, including scenic foliage drives, apple picking, Deerfield Fair, Sandwich Fair, Apple Harvest Day, Riverfire, unique ways to experience New Hampshire’s foliage, New Hampshire Film Festival.

 

 

 

 

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