The New Hampshire Division of Travel and Tourism Development forecasts travelers will make more than 1 million visits to the state this winter and will spend more than $1 billion.
“New Hampshire is the premier travel destination in the northeast throughout the year, but nothing compares to winter in the Granite State,” said Commissioner Taylor Caswell of the Department of Business and Economic Affairs. “During the winter season, visitors can experience world class skiing and riding, unique culinary experiences, tax-free shopping, and the beautiful scenery New Hampshire is known for.”
DTTD will launch its winter advertising campaign in early January, which targets the New England markets of Boston, Hartford, Portland and Providence, as well as New York, Toronto and Montreal.
To generate excitement for the skiing and snowboarding opportunities in New Hampshire, DTTD will display Powder Alert messages on social media and on digital billboards in key markets during snowstorms. DTTD will focus on skiing and snowboarding, family fun and snowmobiling as core winter activities, while also showcasing après ski activities and off-slope activities, such as snowshoeing, dining and shopping.
Explore www.visitnh.gov for New Hampshire winter inspiration, including:
Stay connected with New Hampshire tourism on Facebook, Twitter, Instagram, Pinterest and YouTube; follow the #LiveFreeNH tag to see what other people are saying about winter in New Hampshire.
