W.S. Badger Co., in Gilsum, NH, worked with the Office of International Commerce to research potential export markets.
Like many small business owners, Kathleen Johnson juggles everything from overseeing the manufacturing process to marketing her product, Lickity Bits.
Located up in the North Country town of Columbia, it caters to owners of horses by encouraging horses to accept bits. She has a niche product, but knows that she could grow … well … unbridled … especially outside the U.S.
“As a small business owner, it is a daunting task trying to navigate through international markets that may be available,” Kathleen said.
That’s where the Office of International Commerce stepped in and provided her with comprehensive information about a possible export market.
“We learned that Brazil is a potentially key market for us, since it has the third highest horse market worldwide and prospering economy,” she said.
The OIC received a grant from the Eastern Trade Council to provide market research about the Brazilian market to her and several other businesses.
Why Brazil? The South American country has the seventh largest economy in the world, which is weathering the global economic challenges better than other parts of the globe. With a diversified economy and an expected surge in infrastructure improvements from now until the 2016 Summer Olympics being held there, U.S.exports are increasing rapidly.
White Mountain Imaging of Concord also made use of the Brazil market study.
“In a very competitive market, (the research) located one company interested in receiving information from WMI,” said Frank Morabito, the company’s international sales product manager.
Out in the Monadnock region, W.S. Badger Co. makes organic body care products, employing about 40 people at its new Gilsum plant. No stranger to the OIC, it has worked several times with the staff, most recently to help find a distribution partner in Russia.
“This service proved itself very valuable, as it allowed us to enter the market with a company that is screened and trusted,” said Stephanie Ritchie, Badger’s international accounts manager. “Our sales have grown slowly, but steadily, and we look forward to continuing to expand our business inRussia.”
If your company is considering exporting, you may be eligible for a grant that will pay for market research. The funds are part of the State Trade Export Promotion grant, which will, for qualifying businesses, provide these services at no cost. Available through the U.S. Commercial Service, the research usually costs between $500 and $750.
Orders for the services must be placed by mid-September. For more information, contact Kasim at 603-271-8444 or email Tina.Kasim@dred.state.nh.us.
Lorna Colquhoun
Communications Director
Division of Economic Development