Taking a page out of a Buddy Holly classic song, PaladinID has developed an outdoor color ink that truly defines the term “not fade away.” In the process, its new label solution has led to the company being named the “Innovation Rocks!” award winner by the New Hampshire Business Resource Center for the month of September.

While most outdoor label applications use blank white labels, the Laconia-based designer of cost-saving barcode/RFID systems, created an outdoor color ink that dramatically exceeds the fade-resistant life of other inks available on the market today. It was developed specifically for outdoor appliances requiring variable print at the time of manufacture.

“This innovation is perfect for the Smart Meter market and has worldwide impact,” said New Hampshire Division of Economic Development Interim Director Roy Duddy. “No matter how extreme the elements, Smart Meter manufacturers will now have the benefit of a New Hampshire made product that has an outdoor lifespan of more than 15 years.”

For more information about PaladinID, visit www.paladinid.com. 

“Innovation Rocks!” is an initiative sponsored by the New Hampshire Division of Economic Development’s Business Resource Center in coordination with Rock 101 (WGIR-FM) and the The Pavilion at the Hilton Garden Inn Manchester Downtown to celebrate the creativity and ingenuity of New Hampshire innovators.