Moooove yourself to become a healthier individual and enjoy some great music while you’re at it.

Cowcello, an organic groovefest, will make its debut appearance Sunday, September 25, 2011 as part of the Eastern Propane Concert Series at the Meadowbrook U.S. Cellular Pavilion. 

Presented by the Meadowbrook U.S. Cellular Pavilion in coordination with EARTHTEC and the New Hampshire Division of Economic Development, Cowcello is an “organic groovefest” to inspire and encourage individuals to embrace a life of health, wellness and fitness, environmental consciousness and awareness of natural, organic and alternative products and solutions. Concertgoers will be able to discuss and learn about the lifelong benefits of healthy eating choices from NH farmers and growers.

“Having an event of this kind at a venue that was once the site of a working farm really brings things full circle,” said Meadowbrook U.S. Cellular Pavilion President RJ Harding. “Not only will this event be a celebration of some incredible music, it will also be a celebration of living an active and healthy lifestyle, a concept that all of us at Meadowbrook embrace.”

Participants will be able to try organic wines from locally owned vineyards, enjoy demonstrations with Yoga and Pilates experts from The Practice Room, learn the health benefits associated with eating beef raised in a natural and kind environment free of chemicals and hormones with Miles Smith Farm and discover how cooking organically can not only help you and your family’s health but also keep our local farmers thriving.  Other vendors include Stonyfield Farm, Apple Annie and Late July Organic Snacks.

Partnering with the Meadowbrook U.S. Cellular Pavilion will be Portsmouth-based sustainable clothing manufacturer EARTHTEC.  At its heart, EARTHTEC’s story is pretty simple according to company founder Dennis Randall.

“We are outdoor people. Skiers, hikers, trail runners, kayakers, extreme picnickers. Our favorite place is Earth. We’ve been known to hug a tree or two. We’re into green. We are also clothing people. Put all of that together, and you have EARTHTEC, a group of people who love helping you look good and perform well in clothes that make the planet happier,” he said. “We have partnered this year with the Meadowbrook U.S. Cellular Pavilion to collect all the plastic bottles from the 2011 Concert Season and look forward to turning them into useful clothing for next year’s concert season.”

The Avett Brothers

Joining EARTHTEC will be the New Hampshire Division of Economic Development whose Communications & Legislative Director Steve Boucher said that supporting an event like Cowcello is a new and innovative way to support the state’s business community.

“New Hampshire is so very fortunate to have such a great farming industry as well as a great number of companies that are dedicated to helping people maintain healthy lifestyles,” he said. “We encourage people be part of this great event and more importantly, to buy local products. Buying local ensures that dollars stay in our community and promotes a stronger state economy.”

Cowcello will feature over nine hours of music beginning with four local and regional bands on the Magic Hat Second Stage at 2:00 P.M. Granite State bands The Crunchy Western Boys and The Chris White Band will join Caitlin Canty and The Adam Ezra Band from Boston in kicking off the festivities.

The main stage will begin at 7:00PM with Nicole Atkins, and her alluring, alternative folk rock sound.   The Avett Brothers will headline the event with their organic and unique blend of a rootsy amalgam of folk, country, bluegrass, rock and pop.

Cowcello tickets can be purchased by calling (603) 293-4700 or by visiting www.meadowbrook.net.