With momentum building following successful fall and winter travel seasons, the New Hampshire Department of Business and Economic Affairs expects significant growth for the summer 2019 travel season, projecting more than 3.6 million overnight visitors will spend about $1.9 billion – a 2.7 percent increase in visitation and spending over last year.
BEA Commissioner Taylor Caswell, joined by representatives from BEA’s Division of Travel & Tourism Development and a local tourism partners, kicked off the summer travel season today in Littleton, unveiling its summer travel forecast and marketing campaign.
“As our state’s second-largest revenue generator, tourism is absolutely vital to our economy here in New Hampshire,” said Caswell. “Summer is our busiest travel season, representing more than 40 percent of our total annual visitation, and this year we’re anticipating substantial growth. We pride ourselves on our variety within proximity, which is never more evident than in summer, when visitors can experience an incredible range of experiences in one trip – or even just one day.”
The state’s summer marketing campaign continues to build on the Live Free brand, while positioning New Hampshire as the northeast’s premier travel destination.
Plan your Live Free vacation at www.visitnh.gov
BEA will focus its summer campaign on the New England market, including Hartford, Conn., Portland, Maine, and Providence, R.I., along with the major metropolitan markets of Boston, New York, Montréal and Toronto.
In addition to New Hampshire’s strategic marketing and advertising initiatives, lower gas prices and high consumer confidence as strong indicators supporting a successful summer season.
