Our friends down the hall at the Division of Travel and Tourism had good reason to celebrate yesterday at the 36th annual Governor’s Conference on Tourism.
In front of hundreds of people on the front lines of all the reasons people come here to visit the Granite State, they unveiled their new campaign.
Live Free and …
As Lori Harnois explains in the video, these three words invite visitors to fill in that last word. It’s indeed an invitation to be adventurous, follow a passion or just be. It invokes part of our state motto, a source of pride to us, and with this campaign, we invite our visitors to share all the things we love about New Hampshire.
Tourism is a $4 billion industry here — our second largest — and employs over 64,000 people. For every dollar spent to encourage visitors, more than $9 comes back. Beyond all the activities and the beauty, the intangible visitors find here – the sense of place and the spirit – that’s priceless.
Being that it’s Friday and it’s time to switch gears, finish this sentence: