New Hampshire’s Limitless Winter gets started at the Boston.com Ski & Snowboard Expo.

The New Hampshire Division of Travel and Tourism Development expects 8.5 million people to spend an estimated $1.25 billion in the Granite State this winter, projecting 4 percent increases in both visitation and spending over last winter.

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At a media reception Nov. 10, prior to the Boston.com Ski & Snowboard Expo, DTTD unveiled its winter marketing campaign,position  New Hampshire as the premier wintertime destination in the Northeast.

“Offering limitless opportunities within close proximity, New Hampshire is the leading destination for wintertime outdoor recreation in the Northeast,” said Victoria Cimino, director of DTTD. “With the division’s strategic and nationally-recognized innovative marketing initiatives, paired with favorable economic factors, we are confident New Hampshire’s tourism-focused businesses and attractions will experience a strong winter season this year.”