The next time you’re at the Manchester-Boston Regional Airport, check out a video there in the lobby, which represents a nice collaboration of organizations who are high on New Hampshire for all that it offers in terms of business, lifestyle and possibility.
Earlier this week, our friends at the New Hampshire High Tech Council unveiled the exhibit at the airport, which features clips from Stay Work Play New Hampshire and the University of New Hampshire. The video runs in a loop, greeting travelers on their way out of the terminal.
NH at MHT
It’s the first snapshot of the Granite State, a video landscape of our economy, tech sector, commitment to research and quality of life.
The tech council’s board of directors, understanding that the airport is a prime opportunity to grab the attention of visitors to the state, worked on the collaboration to make the video possible.
“We knew that a unique format like a video with key messaging about our state would catch people’s attention and demonstrate the value proposition the state offers to launch, relocate and grow a business,” said Matt Cookson, executive director of the council. “The airport staff was extremely supportive of this effort to create a welcoming message to the millions of people that fly in and out on Manchester every year.”
Jeffrey Rose, commissioner of the Department of Resources and Economic Development, was quick to sign on.
“With our focus on recruiting new businesses to the state and ensuring that their workforce needs are met we are open to finding innovative ways to reach new audiences,” he said. “We consider ourselves champions of the economic opportunities within New Hampshire and this video is a creative way to highlight some of the state’s advantages.”
For its contribution to the video, Stay Work Play NH answers the question What makes New Hampshire a great place to live and work?
(The answer, of course, is our quality of life statistics — as one of the lowest poverty rates in the nation and number one rankings in child and family well-being and the most livable state.)
UNH highlights its support of the high tech sector in the state through research and programs such as the Emerging Technology Center, the Flow Physics Facility and the Technology Transfer Center.
The display is located on the first floor of the airport to the right of the main entrance. The effort was underwritten by Dyn, Fairpoint Communications, Image 4 Productions and Nanocomp Technologies.
Lorna Colquhoun
Communications Director
Division of Economic Development