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Five Pillars of Mobile Marketing

Wednesday, December 14th, 2011

Last week, the New Hampshire Division of Economic Development was fortunate enough to host a great “Secrets of Mobile Marketing” seminar featuring Mike Dolpies of Cyberspace to Your Place. Right on the heels of that, we thought that the following blog post would be of great use to small business owners throughout the state. Thanks for sharing this great info Mike!

Five Pillars of Mobile Marketing

When it comes to Mobile Marketing for small business owners the easiest way to get started is to focus on a couple or all of these simple Mobile Marketing “Pillars.” I call them…

“The Five Pillars of Mobile Marketing”

Mike Dolpies of Cyberspace to Your Place

As you learn and apply mobile marketing you realize it’s a pretty simple and flexible marketing media. And these pillars are no different. So let’s explore…

Pillar 1) Mobile Websites:
The best practice is to have a real “Mobile Version” of your site that gets shown to mobile visitors. I  have tracked several opt-in leads to the “mobile version” of one of my websites. So have clients! The key with your mobile site is to keep in mind three important rules…

• Use a vertical navigation and be “one with the thumb.” Remember people will be moving around your site with their thumb and not a mouse.

• Have your click to call number really clear so a prospect can call you with the touch of a finger.

• Lead with your best three products/services/content. Ask yourself: “What is most relevant to the on the move visitor.?”

The fact is Mobile traffic is constantly increasing so a mobile site is not a luxury anymore – it’s a must.

Pillar 2) Mobile Lead/Landing pages:
Easiest way to put it…You’re doing an event or running a promotion. You want to give prospects a quick way to respond or register. You add a mobile landing page with lead capture to your campaign.  Mobile landing pages are a great compliment to any form of print marketing.

That leads me to pillar three…

Pillar 3) QR Codes:
“Those bar-code thingies” you’re now seeing everywhere. But the key is to link them to a mobile page. QR codes bring print marketing to life! More and more business owners are claiming to “know about” QR codes, but too many are still committing the number one QR code sin… Linking them to NON-Mobile pages/websites. If you’re going to use QR codes please use them properly.

Pillar 4: Text Message Marketing:
Think email marketing but shorter and less frequent.  If you hustle to slowly (or quickly) build a list of folks who have given you permission to send them text messages you’ll be way ahead of your competition. To get prospects to opt-in to your text marketing list you need to be sure you give them some “instant gratification” as an incentive.

Pillar 5: Mobile Pay Per Click
Do you use Google Adwords, Facebook Ads,  or Bing’s Pay Per Click program? No matter which one is your favorite –  Pay Per Click or Pay Per Impressions is a must if you’re going to exploit every angle in your internet marketing efforts.

So it only makes sense that Mobile Pay Per Click  is on the rise.  Mobile Pay Per Click  (MPPC from now on) is simply targeting only mobile devices for your key words and terms. If you log in to your Google Adwords account you can see the option to target smartphones and devices. You’ll also note in Google’s instructional video about MPPC they want you to send the searcher to your mobile website. Duh! The good news about MPPC right now is cost per clicks are still pretty low so you can really increase your ROI.

Pick one or all of these five pillars and make your marketing mobile. Don’t just read, implement!

Mike Dolpies (AKA: Mike D.) is Co-Owner of the Internet and Mobile Marketing company, http://www.cyberspacetoyourplace.com/ He’s also the co-creator of “Mobile Marketing CMS,” a Do it Yourself Mobile Website, Landing Page & QR Code Generator Software. For more Mobile Marketing tips visit: http://mobilemarketingtips.tv/

Division of Economic Development to Offer Free Mobile Marketing Seminar

Thursday, November 10th, 2011

By the end of 2011, it’s estimated that there will be 140 million, plus smart phones in the U.S. With more than 50 percent of all U.S. mobile phone subscribers—and the overwhelming majority of users under age 44—owning a smart phone, businesses can no longer rely solely on a traditional website. A mobile website designed to meet the needs of mobile phone, smart phone and tablet users is a must.

Mike Dolphies of "Cyberspace to Your Place"

Recognizing that fact, the New Hampshire Division of Economic Development will be offering a free seminar titled “The Secrets of Mobile Marketing” to be held December 9th from 9-11 a.m. at the Division’s headquarters, 172 Pembroke Road in Concord.

“Mobile marketing is an essential part of a business’ communications strategy that can’t be ignored,” said New Hampshire Division of Economic Development Communications & Legislative Director Steve Boucher. “With so many potential customers utilizing new technology to access information about products and services, businesses need to become better educated as to how to capture this emerging market.”

The seminar will be led by Michael J. Dolpies of “Cyberspace To Your Place” in Tilton, NH. Dolpies, an expert in mobile marketing who has developed a mobile marketing content management system (CMS) that enables business owners to quickly and easily create a mobile site, is also author of two books “Motion Before Motivation: The Success Secret That Never Fails” and “Street Smart Persuasion, How to Sell More Using The Power of  Your Written & Spoken Words,” as well as co-author of “Cyberspace to Your Place: Internet Marketing Secrets for Your Small Business and Professional Practice.” Dolpies frequently addresses business audiences on the subjects of mobile marketing and internet marketing.

Some of the topics Dolpies will cover include the four pillars of mobile marketing, how to use the “mobile internet” for lead generation, the secrets of mobile marketing websites and how to use them, how to design and structure mobile websites and landing pages, and how to use QR (Quick Response) codes.

“Over the last two years we’ve researched and applied mobile marketing to our business and have helped many clients with it,” Dolphies said. “This ‘Fun Shop’ gives you all of this knowledge and experience. It’s going to fun and informative, I guarantee it!”

As there is only room for 50 attendees at the seminar, attendees are encouraged to register as soon as possible by visiting http://mobilemarketingtips.tv/funshop.

For more information on the seminar, call the NH Division of Economic Development at 603-271-2591 or visit www.mobilemarketingtips.tv/funshop.