With 90 percent of online traffic being generated via search engines, it’s imperative for companies to ensure that their business’ names fight their way to the top of the Web pile. With that in mind, the New Hampshire Division of Economic Development will be joining together with Windhill Design to hold a “Maximizing Your Web Presence” workshop at the Division of Economic Development (172 Pembroke Rd.) on Thursday, September 17th from 9 a.m.-noon. 

“Having an effective Web site that is easily found and well positioned is an absolute necessity for business growth,” said New Hampshire Division of Economic Development Communications & Legislative Director Steve Boucher. “There are literally millions of options for customers searching for services in cyberspace so now more than ever, it’s important to stand out from the crowd.”

As part of the interactive workshop, participants will develop valuable skills in keyword research, discover how their site stands now in comparison to their online competition and gain an introduction to Pay-Per-Click, local search and social media.

“This will be an excellent overview of how online promotion and marketing can influence a company’s bottom line. Having an effective Web presence drives sales and profit,” said guest presenter Link Moser, owner of Gilford, NH-based Windhill Design. Moser, who founded Windhill in 1996, has been a guest speaker at several events including workshops and classes for the MicroCredit NH, Hannah Grimes Marketplace, Amoskeag Business Incubator, NH Technical Institute and the NH Farm & Forest Expo. His own company Web site, www.windhill.com, consistently ranks at the top of Google for such phrases like “NH web design,” “NH web designer,” and “NH website design.”

Admission to this workshop is free but is limited to the first 40 registrants. To register, please email your name, company name, address, telephone number and Web site (if any) to Leslie Sherman at the New Hampshire Division of Economic Development at lsherman@dred.state.nh.us.