Over 330,000 Granite State Facebook users can’t be wrong – social media is rapidly becoming one of the most preferred methods of communicating important information. But do you know how to maximize its use for business purposes? “New Mediums/New Messages – How Social Media is Transforming Communication” is the title of the new free NH BizCast webinar slated for Wednesday, February 17th from noon-1 p.m.

“With more than a quarter of the state’s population currently featuring a personal profile on Facebook, we need to ensure that New Hampshire businesses know how to use social media as a productivity and sales tool,” said New Hampshire Division of Economic Development Interim Director Roy Duddy. “It’s not enough these days to rely on traditional communications and advertising vehicles – to keep pace, you really need to learn how to reach new audiences via social networking.”

Offered by the New Hampshire Division of Economic Development, the February 17th NH BizCast will feature Allen Voivod, owner of Gilford-based Epiphanies, Inc., a “creative content enterprise” specializing in brand-friendly, highly-targeted Web content for corporations and small businesses. Today, Epiphanies shares powerful social marketing & success strategies with entrepreneurs, global brands, and mission-driven organizations through speaking, workshops, customized training programs and consulting.

Allen and partner/wife Lani have been featured widely in the media, including the NH Union Leader, Forbes.com, NH Business Review, Blog Talk Radio, NHPR, and New Hampshire Today. As founding members of the International Social Media Association, they have delivered presentations on behalf of the NH High Technology Council, Women Inspiring Women and the American Society for Training and Development among many other groups.

As is the case with all NH BizCasts, the Webcast will be hosted live at the Comfort Inn (71 Hall Street) in Concord and will feature a live audience.

For more information and to attend the NH BizCast, visit www.nheconomy.com. Those planning on participating in the live audience at the Comfort Inn are asked to pre-register by contacting Leslie Sherman at (603) 271-2591 or leslie.sherman@dred.state.nh.us.