Romance, recycling and a healthy dose of frontier justice – that’s what’s on tap in the newest “Earth friendly” entries on No Bull TV.
For those of you who’ve forgotten (which is understandable as we haven’t been posting a ton of videos lately in advance of our latest extravagonzos), No Bull TV is the New Hampshire Division of Economic Development’s YouTube station featuring vids on Greenerpalooza, the WMUR Project Economy Job Fair and Career Expo, the Jericho ATV Park and more.
This year, as previously referenced on the No Bull Business Blog, we have partnered with the Meadowbrook U.S. Cellular Pavilion, Citizens Bank, Public Service of NH, Epiphanies Inc., New Hampshire Business Review and The Mountain to not only present Greenerpalooza III on August 12th, but to unveil the Granite Green Team, very much in evidence at select Meadowbrook concerts.
The Granite Green Team, a squad of eco-volunteers clad in very cool t-shirts designed by our friends at The Mountain, hands out seed cards with recycling and energy efficiency information on them at concerts throughout the Meadowbrook season. Located on the card is information that can also be used to sponsor the planting of a tree, a great way to build sustainability and encourage green practices.
To ensure that concert goers get the message about the benefits of recycling and observe eco-friendliness while visiting Meadowbrook, the Green Team pulled together a series of Public Service Announcements that make an important point while being entertaining at the same time.
In the following clips, Allen Voivod of Epiphanies Inc. fame, plays our resident rocker while PSNH Economic & Community Development Manager Pat McDermott, Meadowbrook U.S. Cellular Pavilion Marketing Director and I comprise the green jumpsuit stylin’ Granite Green Team. In the “Romance and Recycling” clip, Dan Freund of Kinney Hill (the video production team that did such a great job on this shoot) and Meadowbrook’s Kate Lilly play the couple who find love through recycling.
Special thanks to Emma Womack, Vice President of Corporate Development at Meadowbrook, for arranging the shoot and ensuring that these PSAs will run on the venue’s video wall throughout the 2010 season. Never thought that my buddies and I would be sharing the stage with Sugarland, Heart, Cheap Trick and the Zac Brown Band!!
– Steve Boucher, Communications & Legislative Director
Happy Monday everyone and hope that you all had an outstanding weekend. Why not start your week off right by visiting No Bull TV (http://www.youtube.com/user/nobulltv) and seeing what we’ve been up to?
We’ve just uploaded three new videos – one detailing all of the happenings at Greenerpalooza II, another chronicling our “No Bull Football Jam” at the Verizon Wireless Arena and the last showcasing the “No Bull Motorcycle Run” that we developed in coordination with our friends at Laconia Harley Davidson.
So if you want to be energy efficient, learn the benefits of tweeting in the middle of the third quarter and find out why “Born to Be Wild” would qualify as our summer theme song, visit No Bull TV today!
– Steve Boucher, Communications & Legislative Director
We here at the No Bull Business Blog are dedicated to ridding the world of needless business jargon and acronyms. We believe that simplicity is best and that the business community wants clear and concise messages about the programs and services they require to succeed.
With that goal as a backdrop, we are happy to unveil the newest addition to No Bull TV, a short video that combines dodgeball with business doublespeak. For those of you who’ve forgotten, No Bull TV is the New Hampshire Division of Economic Development’s new YouTube channel that is geared toward providing a video component to our communications efforts – right now, the channel is being used to draw attention to this blog and our social media efforts. As we speak, we are sifting through footage culled from the No Bull Motorcycle Run, Greenerpalooza and Social Media Night at the Manchester Wolves and plan to upload those videos soon. We will also be featuring some of our upcoming events, our Open Invitation initiative and our Innovation Rocks winners.
In terms of the dodgeball shoot (http://www.youtube.com/user/nobulltv) , special thanks to the very creative John Herman and his film crew and actors, to our own awesome ad team at Square Spot Design and especially to Allen and Lani Voivod, our social media gurus at Epiphanies, Inc. for having a huge red ball launched at them countless times over a one hour period.
Stay tuned for more No Bull TV and until then, avoid all unnecessary business mumbo jumbo or be prepared to duck!
– Steve Boucher, Communications & Legislative Director
At this stage of my professional career, vanity is out the window. It’s all about creating the type of stir that will drive results in a creative, non-traditional fashion.
That’s why on one warm August afternoon, I found myself in the middle of a field at Miles Smith Farm (www.milessmithfarm.com) in Loudon wearing a matador outfit (complete with Jerry Seinfeld “puffy shirt”) and waving a red cape in front of 1,500 pound Scottish Highlander cattle.
Square Spot Design Creative Director Lisa Williams and "El Matador" Steve Boucher
The reason I was partaking in this activity was relatively simple – the NH Division of Economic Development needed to kick off its “No Bull TV” YouTube campaign in high energy, full speed ahead fashion. What better way to tell the New Hampshire business community about our desire to provide them with the best possible information (minus the bull) than by driving all of the “bull” out of the state?
Considering the fact that there appear to be few or no live, breathing bulls in the state and the mechanical variety seem to be in short supply, the Scottish Highland Cattle at Miles Smith Farm were a more than suitable substitute. With the tremendous assistance of Farm Co-Owner Carole Soule, we were able to craft a fun YouTube spot with the great setting of a farm that has been in operation since the 1850’s. Miles Smith Farm is a historic jewel in our state with 36 acres and a tremendous view that allows its owners to view the July 4th fireworks from five neighboring towns.
Our message of the YouTube campaign is simple – we’re listening to you. In every interaction with business leaders and private sector partners, we’ve heard the same refrain, Give us something different….present information to us in a way that no one else is so that we can stand up and take notice.
NH Division of Economic Development Communications & Legislative Director Steve Boucher and Miles Smith Farm Co-Owner Carol Soule (sporting the "No Bull Business Blog" baseball cap)
The job of a State Communications Director is to inform, entertain and interpret and somewhere down the line, the whole notion of entertaining and challenging our audience got lost. Let’s face it – there are millions of communications vehicles available to business owners so it is not only our mission but our mandate to reach out to our audience in ways that make them want to come back to us again.
So if our “No Bull TV” spots lead folks to the door, here’s what they’ll find on this blog – information about new grant opportunities, news about training sessions and economic development tools that save businesses time and money and invitations to events that increase the knowledge base of CEOs and line workers alike.
With that in mind, please take a moment to view our two new “No Bull TV” spots on our Youtube channel at http://www.youtube.com/user/nobulltv. Make this channel a regular stop while you surf the Web or really go out on a limb and become a subscriber. In the days and months ahead, we’ll be featuring some “Innovation Rocks!” winners, shining a spotlight on some emerging business leaders and hyping some pretty awesome events.
Much thanks to Carole Soule at Miles Smith Farm for her assistance in bringing a neat idea to fruition, to Jud Bartlett and Lisa Williams at Square Spot Design for their logistical and creative assistance, to Allen Voivod at Epiphanies, Inc. for expertly setting up our YouTube channel and to John Herman whose excellent artistic direction and filming made for a great shoot. And oh, by the way, John is the guy you see in the second spot getting the rough treatment after “speaking in bull.”
Welcome to the debut of “No Bull TV” and please be sure to tell your friends about it!
– Steve Boucher, Communications & Legislative Director
We’ve just uploaded three new videos – one detailing all of the happenings at Greenerpalooza II, another chronicling our “No Bull Football Jam” at the Verizon Wireless Arena and the last showcasing the “No Bull Motorcycle Run” that we developed in coordination with our friends at Laconia Harley Davidson.
With that goal as a backdrop, we are happy to unveil the newest addition to No Bull TV, a short video that combines dodgeball with business doublespeak. For those of you who’ve forgotten, No Bull TV is the New Hampshire Division of Economic Development’s new YouTube channel that is geared toward providing a video component to our communications efforts – right now, the channel is being used to draw attention to this blog and our social media efforts. As we speak, we are sifting through footage culled from the No Bull Motorcycle Run, Greenerpalooza and Social Media Night at the Manchester Wolves and plan to upload those videos soon. We will also be featuring some of our upcoming events, our Open Invitation initiative and our Innovation Rocks winners.
In terms of the dodgeball shoot (
